Marketing

How to brand your company properly

When you talk about strategies to improve the branding of a company, the first thing you think about is the name, logos and so on. Currently, in a even more digital world, this couldn’t be more true and branding can be easily identified in recently created brands that impose these strategies and get to be known easily by younger generations.

Take the recent example of TikTok, that has been converting more and more users into this new kind of social media app, in the beginning through younger users but more recently by older ones as well. Their success can be easily measured when last month it was known that a new porn videos app, called Tik porn was embracing the same platform format, but in this case for sex (short) videos, comprising a great database of pornstars and studios to choose from. When the porn industry targets its efforts to similar apps like the one done by TikTok, then you know that such branding strategies were successfully deployed in the first place.

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