Kelly Angood Project – Blog sobre deporte y actualidad en Latinoamérica

ThirdLove’s competition move against the “perfect girls” brand Victoria’s Secret

September 13, 2020

Today we examine how a direct competitor of a brand name that already has costumers all over the world can affect the opponent’s business with an appropriate strategy directed to the consumer. Life hasn’t been easy in these past months/years, for the famous Victoria’s Secret brand name of accessories, elegance and also underclothing – and it just got a bit extra difficult by their competitor ThirdLove, which was born 36 years after the firm recognized for push-up bras as well as “angelic” designs, recently revealed an investment round of $55 million. With the investment, ThirdLove obtained a market valuation of 750 million dollars. These places it on the right track to come to be a unicorn, startup valued at one billion dollars or even more. In all, ThirdLove elevated $69 million. Investors are drawn in both by the start-up’s company model, which concentrates on a direct connection with its consumers, and also by its brand positioning, which is in harmony with the demands for even more diversity in the ladies stood for.

Threat to Victoria’s Secret

At the same time, Victoria’s Secret seems to be iced up in time. As much as it still represents the biggest underwear brand in the United States, with around 1,200 stores in operation, gradually VS sheds the radiance of past decades. The brand which is also well known from their group of “angels”, somehow what everyone could call like a perfect girls exclusive group.

Economy

How does the stock market IBEX 35 works?

September 1, 2020

The IBEX 35 is the main stock market index in Spain and is made up of 35 more liquid companies listed on the four national stock exchanges. It is important to know their history and how they operate in Spain, in order to understand the macroeconomics.

The IBEX 35 is the stock exchange index taken as a reference in the Spanish stock market. It is made up of 35 companies which are listed on the Spanish Stock Exchange Interconnection System (SIBE) and operate on the stock exchanges of Barcelona, Bilbao, Valencia and Madrid. In addition, it is important to note that the IBEX 35 is compared to the index provided by the S&P 500, where not all the companies that make up the index have the same weight or significance at a global economic level.

Marketing

How to brand your company properly

March 20, 2020

When you talk about strategies to improve the branding of a company, the first thing you think about is the name, logos and so on. Currently, in a even more digital world, this couldn’t be more true and branding can be easily identified in recently created brands that impose these strategies and get to be known easily by younger generations.

Take the recent example of TikTok, that has been converting more and more users into this new kind of social media app, in the beginning through younger users but more recently by older ones as well. Their success can be easily measured when last month it was known that a new porn videos app, called Tik porn was embracing the same platform format, but in this case for sex (short) videos, comprising a great database of pornstars and studios to choose from. When the porn industry targets its efforts to similar apps like the one done by TikTok, then you know that such branding strategies were successfully deployed in the first place.

Politics

¿Qué supone la llegada de Nancy Pelosi?

January 4, 2019

Los demócratas reclamaron el poder en la Cámara el jueves y eligieron oficialmente a Nancy Pelosi para que fuera la siguiente oradora, devolviéndola a una posición por la cual hizo historia como la primera mujer elegida para el cargo.

La demócrata de California obtuvo 220 votos de un total de 430 miembros presentes, mientras que Kevin McCarthy, el líder republicano, consiguió 192.

Politics

¿Quién es Maria Butina?

December 14, 2018

Una ex estudiante de 30 años se ha convertido en el primer ciudadano ruso condenado por intentar influir en la política estadounidense durante las elecciones presidenciales de 2016. María Butina, que construyó una poderosa red que llegó al círculo de Donald Trump, trató de infiltrarse en la influyente Asociación Nacional de Fusileros (NRA, por sus siglas en inglés) y de transmitir información sobre políticos estadounidenses a un funcionario del gobierno ruso.

El jueves, en el tribunal de distrito de Estados Unidos para el Distrito de Columbia, Butina se declaró culpable de una conspiración para actuar como agente de un gobierno extranjero y acordó cooperar con los fiscales a cambio de menos tiempo en prisión. Los fiscales en el caso Butina no son de la oficina del abogado especial Robert Mueller, quien está investigando la interferencia de Rusia en las elecciones de 2016 y si la campaña de Trump conspiró con Moscú. Mueller ha presentado cargos penales contra una serie de personas y entidades rusas, pero esos casos siguen pendientes.

Relax

The ancient origins of thai massage

October 17, 2018

Its main objective is to achieve personal fulfillment through the stimulation of the energy within the body, which can be reached through sexual pleasure. Thai massages have their origin in Hindu books, from which various teachings and rituals can be derived, known as tantras. In oriental cultures tantra is the method through which personal growth can be achieved through physical pleasure; and through massages parts of the body can be activated that allow us to achieve both physical and mental well-being.

It must be taken into account in Eastern culture medicine is different from Western and according to it the body is considered as a whole, that is, is the union between body and spirit, and for this reason that when we are sick the doctor not only treats physical pain, but also seek ways to know us better to know the origin of our evil and thus eradicate it. The maxim of the oriental tradition is the communion between the soul and the body, and through the tantra is that you can get to see this union, because the oriental culture believes that by promoting physical pleasure, you can also reach mental pleasure, emotional well-being and happiness.

Fashion

How to choose the best watches online

October 17, 2018

Sports watches are booming and it is overwhelming the amount of products, brands, prices and features that we can find in the market. For that reason, it is interesting to have very clear the use that we are going to give to our sports watch, to optimize your decision to buy watches online and to acquire a product that really is profitable for us, in terms of quality – price and also in usability.

Here we have decided to save you time with these tips, so that when you go to your favorite store or you are looking for on the Internet, choose the product that most closely matches your profile as an athlete. Don’t lose sight of these factors:

Politics

Theresa May no cierra la puerta al Brexit

October 17, 2018

Theresa May instará a los líderes de la UE en Bruselas el miércoles a mantener la puerta abierta para continuar las negociaciones de Brexit, después de una reunión de gabinete de dos horas y media que subrayó el desafío de salvar la brecha entre Londres y Bruselas en los próximos días. May se lo dijo a sus colegas el martes: “Si nosotros como gobierno nos mantenemos unidos y firmes, podemos lograrlo.” Sin embargo, una serie de ministros intervinieron para subrayar la importancia de limitar el tiempo del mecanismo de protección irlandés y garantizar que no separara a Irlanda del Norte del resto del Reino Unido, dos zonas en las que el Reino Unido y la UE-27 siguen estando enfrentados.

El fiscal general, Geoffrey Cox, dijo que cualquier acuerdo sólo para las aduanas de Irlanda del Norte después de Brexit podría significar que la provincia fue “arrancada del Reino Unido” y dejada “controlada por la UE”, según una fuente. Los miembros de dicho gabinete apoyaron el llamamiento de mayo para “mantener la integridad de la unión” entre Gran Bretaña e Irlanda del Norte, que el primer ministro dijo que el gabinete estaba amenazado por la versión propuesta por la UE de la barrera de contención.

Entertainment

Some of the best fighting games ever

September 19, 2018

Fighting video games have been a constant in the industry since its inception, back in the 1970s. Two (or more) types, their fists and feet as main weapons (although the creativity to do damage with other parts of the body is usually present) and the desire to knock down the adversary is all that is needed to have fun, get devastating coup combos or spectacular special attacks.

The best fighting games never cease to be fashionable no matter how many years they pass; the new generation of consoles has gradually been filled in recent years with high quality fighting games that deserve our full attention. Here are some of the best:

Home

Do you need an estate lawyer for major changes in your house?

March 3, 2018

Some people think that a real estate lawyer in Barcelona is only needed when signing a real estate contract or if there are problems with the mortgage. But the truth is that there are small details that we miss and it is always better to have the advice of a professional.

The refurbishment of a house, if it includes structural changes, must be communicated to the landlord in rental contracts. In any case, we must not stop thinking that the real estate market is recovering and that large companies are reawakening their interest in investing in this sector. If you think about the above, the answer is clear as to whether it is worth renting and refurbishing an apartment, albeit clear, always bearing in mind a number of variables that may be crucial for investment to provide positive results in the end.