Today we examine how a direct competitor of a brand name that already has costumers all over the world can affect the opponent’s business with an appropriate strategy directed to the consumer.

At the same time, Victoria’s Secret seems to be iced up in time. As much as it still represents the biggest underwear brand in the United States, with around 1,200 stores in operation, gradually VS sheds the radiance of past decades. The brand which is also well known from their group of “angels”, somehow what everyone could call like a perfect girls exclusive group.